Generational Equity Data Breach Investigation

Turke & Strauss LLP, a leading data breach law firm, is investigating Generational Equity, LLC regarding its recent data breach. The Generational Equity, LLC data breach involved sensitive personal identifiable information belonging to over 2,200 individuals.


Generational Equity is a financial services company focused on mergers and acquisitions for small business owners. Founded in 2004, Generational Equity offers services to small business owners who are considering selling their business or looking to merge with or acquire another business. Accordingly, Generational Equity’s services include business valuation, merger and acquisition advisory, guidance in buying or selling a business, value enhancement, and wealth management. Through its seasoned team of professionals, Generational Equity serves small business in the automotive, energy, healthcare, retail, business, financial services, industrial, technology, engineering, food and beverage, and manufacturing industries. Headquartered in Richardson, Texas, Generational Equity has 15 office locations across the United States and employs over 200 individuals.


On or around February 16, 2023, Generational Equity discovered that it had experienced a data breach in which the sensitive personal identifiable information in its systems may have been accessed and acquired. Through its investigation, Generational Equity determined that an unauthorized actor may have accessed this sensitive information between February 15 and February 16, 2023. On October 5, 2023, Generational Equity began contacting individuals whose information may have been impacted. The type of information exposed includes:

  • Name
  • Social Security number
  • Driver’s license number
  • Credit card information

If you received a breach notification letter from Generational Equity, LLC:

We would like to speak with you about your rights and potential legal remedies in response to this data breach. Please fill out the form, below, or contact us at (608) 237-1775 or

If you were impacted by the Generational Equity data breach, you may consider taking the following steps to protect your personal information.

  1. Carefully review the breach notice and retain a copy;
  2. Enroll in free credit monitoring service provided by Generational Equity, LLC;
  3. Change passwords and security questions for online accounts;
  4. Regularly review account statements for signs of fraud or unauthorized activity;
  5. Monitor credit reports for signs of identity theft; and
  6. Contact a credit bureau(s) to request a temporary fraud alert.

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