Simoniz Data Breach Investigation

Turke & Strauss LLP, a leading data breach law firm, is investigating Simoniz USA, Inc. regarding its recent data breach. The Simoniz USA data breach involved sensitive personal identifiable information belonging to over 1,500 individuals.


Simoniz is an international chemicals manufacturing company based in Connecticut. Founded in 1911, Simoniz manufactures a variety of products for the automotive industry, including car wash products, car wax and shine, tire shine, detailing products, and car wash equipment. Additionally, Simoniz offers janitorial and industrial cleaning products such as air deodorizers, all-purpose cleaners, disinfectants and sanitizers, hand soap and skin care, and more. Consumers can also find Simoniz products across the globe under its international brand “Vista”.2 Headquartered in Bolton, Connecticut, Simoniz has multiple locations in the eastern half of the United States and employs over 200 individuals.


On April 2, 2023, Simoniz discovered that it had experienced a data breach in which sensitive personal identifiable information in its systems may have been accessed. Through its investigation, Simoniz determined that an unauthorized actor may have accessed this sensitive information between March 24, 2023, and April 3, 2023. On December 5, 2023, Simoniz began notifying individuals whose information may have been impacted. The type of information potentially exposed includes:

  • Name
  • Social Security number
  • Date of birth
  • Health insurance individual policy number

If you received a breach notification letter from Simoniz USA, Inc.:

We would like to speak with you about your rights and potential legal remedies in response to this data breach. Please fill out the form, below, or contact us at (608) 237-1775 or

If you were impacted by the Simoniz data breach, you may consider taking the following steps to protect your personal information.

  1. Carefully review the breach notice and retain a copy;
  2. Enroll in any free credit monitoring services provided by Simoniz USA, Inc.;
  3. Change passwords and security questions for online accounts;
  4. Regularly review account statements for signs of fraud or unauthorized activity;
  5. Monitor credit reports for signs of identity theft; and
  6. Contact a credit bureau(s) to request a temporary fraud alert.

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