Maxxis Data Breach Investigation

Turke & Strauss LLP, a leading data breach law firm, is investigating Maxxis International (“Maxxis”) regarding its recent data breach. The Maxxis data breach involved sensitive personal information belonging to an undetermined number of individuals.


Maxxis is a global tire manufacturing company based in Georgia. Founded in 1967, Maxxis offers a variety of tire products, including tires for bicycles, automobiles, light trucks, ATVs, motorcycles, trailers, and more. Today, Maxxis distributes its products in more than 180 countries and has operations in Asia, North America, South America, Europe, Africa, and Australia.2 Headquartered in Suwanee, Georgia, Maxxis employs over 30,000 individuals.


On May 29, 2023, Maxxis discovered that it had experienced a data beach in which sensitive personal information in its systems may have been accessed and acquired. In January 2024, Maxxis began notifying individuals whose information may have been impacted. The exact type of personal information potentially exposed has not been made publicly available by Maxxis. However, according to state reporting guidelines, “personal information” can include the following types of information:

  • Name
  • Social Security number
  • Driver’s license or state-issued identification number
  • Financial information (e.g., financial account number, credit or debit card number)
  • Medical record information
  • Taxpayer identification number
  • Identity protection personal identification number

If you received a breach notification letter from Maxxis International:

We would like to speak with you about your rights and potential legal remedies in response to this data breach. Please fill out the form, below, or contact us at (608) 237-1775 or

If you were impacted by the Maxxis data breach, you may consider taking the following steps to protect your personal information.

  1. Carefully review the breach notice and retain a copy;
  2. Enroll in any free credit monitoring services provided by Maxxis International:
  3. Change passwords and security questions for online accounts;
  4. Regularly review account statements for signs of fraud or unauthorized activity;
  5. Monitor credit reports for signs of identity theft; and
  6. Contact a credit bureau(s) to request a temporary fraud alert.

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