Virgin Hotels Data Breach Investigation

Turke & Strauss LLP, a leading data breach law firm, is investigating Virgin Hotels North America, LLC (“Virgin Hotels”) regarding its recent data breach. The Virgin Hotels data breach involved sensitive personal identifiable information belonging to over 4,000 individuals.


Virgin Hotels is a hotel franchise and lifestyle hospitality brand based in Florida. Founded in 2010, Virgin Hotels combines heartfelt service, straightforward value and a seamless, personalized hotel experience with the track record of innovation and smart disruption that Sir Richard Branson’s global Virgin Group has pioneered for over 50 years.2 Each Virgin Hotel property intermixes a passion for food and beverage with music and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike.2 Headquartered in Miami, Florida, Virgin Hotels employs over 500 individuals.


Recently, Virgin Hotels discovered that it had experienced a data breach in which sensitive personal identifiable information in its systems may have been accessed and acquired. Through its investigation, Virgin Hotels determined that an unauthorized party may have accessed this sensitive information on August 31, 2023. On March 1, 2024, Virgin Hotels began notifying individuals whose information may have been impacted. The type of information potentially exposed includes:

  • Name
  • Social Security number

If you received a breach notification letter from Virgin Hotels North America, LLC:

We would like to speak with you about your rights and potential legal remedies in response to this data breach. Please fill out the form, below, or contact us at (608) 237-1775 or

If you were impacted by the Virgin Hotels data breach, you may consider taking the following steps to protect your personal information.

  1. Carefully review the breach notice and retain a copy;
  2. Enroll in any free credit monitoring services provided by Virgin Hotels North America, LLC:
  3. Change passwords and security questions for online accounts;
  4. Regularly review account statements for signs of fraud or unauthorized activity;
  5. Monitor credit reports for signs of identity theft; and
  6. Contact a credit bureau(s) to request a temporary fraud alert.

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