Asbury Automotive Group Data Breach Investigation

Turke & Strauss LLP, a leading data breach law firm, is investigating Asbury Automotive Group, Inc. (“Asbury”) regarding its recent data breach. The Asbury data breach involved sensitive personal identifiable information belonging to an undetermined number of individuals.


Asbury is an automotive retailer based in Georgia. As one of the largest automotive retailers in the United States, Asbury currently operates over 80 retail auto stores, encompassing 103 franchises for the sale and servicing of 29 different brands of American, European, and Asian automobiles.2  Today, Asbury offers customers an extensive range of automotive products and services, including new and used vehicle sales and related financing and insurance, vehicle maintenance and repair services, replacement parts and service contracts.2 Headquartered in Duluth, Georgia, Asbury employs over 10,000 individuals.


Recently, Asbury discovered that it had experienced a data breach in which sensitive personal identifiable information in its systems may have been accessed and acquired. Through its investigation, Asbury determined that an unauthorized actor may have accessed this sensitive information on December 25, 2023. On April 24, 2024, Asbury began notifying individuals whose information may have been impacted. The type of information potentially exposed includes:

  • Name
  • Social Security number
  • Driver’s license number

If you received a breach notification letter from Asbury Automotive Group, Inc.:

We would like to speak with you about your rights and potential legal remedies in response to this data breach. Please fill out the form, below, or contact us at (608) 237-1775 or

If you were impacted by the Asbury data breach, you may consider taking the following steps to protect your personal information.

  1. Carefully review the breach notice and retain a copy;
  2. Enroll in any free credit monitoring services provided by Asbury Automotive Group, Inc.;
  3. Change passwords and security questions for online accounts;
  4. Regularly review account statements for signs of fraud or unauthorized activity;
  5. Monitor credit reports for signs of identity theft; and
  6. Contact a credit bureau(s) to request a temporary fraud alert.

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